Silver Talkies Gets Featured In The Economic Times

Silver Talkies got featured in a story in the Economic Times- ‘Old is Gold: Startups for elderly hold a huge business opportunity in India’ that focuses on the various startups working in the senior care space.

Co-founded by Nidhi Chawla and Reshmi Chakraborty, Silver Talkies is an online magazine and multi-dimensional platform for urban Indians over 60 years of age and their families, who may be looking for avenues to enrich their parents’ lives.

Nidhi Chawla and Reshmi Chakraborty started Silver Talkies as a blog before officially launching an online magazine in 2014. “Both of us live away from our parents and as they grew older, we saw the need to enhance various aspects of their lives and felt there was a lacunae in meeting the needs of senior citizens. We felt the need for an online platform that provided exclusive information on everything relevant to the 60-plus age group. The events were a natural progression as we observed the lack of focused, informative and enriching activities for seniors in our cities,” says Chakraborty.

About the author

Silver Talkies

Silver Talkies is a pioneering social enterprise on a mission since 2014 to make healthy and active ageing a desirable and viable goal for older adults. Their belief is that active ageing is the most promising and economical form of preventive healthcare and with an empowering and enabling environment, older adults can age gracefully and with dignity.